SERVICEPLAN GROUP
Portfolio
About
The Serviceplan Group is the largest independent and most diversified owner and partner-managed agency group. Our offices are located across the globe, offering specialized services to make international and national brands successful. Our unique concept “House of Communication” is an integrated agency model, combining all relevant disciplines under one roof - whether they are brand strategists, creative professionals, media or online specialists, designers, dialogue, content or CRM experts, business analysists, market researchers, PR consultants or sales specialists.
This precise interplay between the various specialist agencies in matters of creation, technology and media makes us the leading agency group for innovative communication.
Philosophy
What binds us all together is the passion to develop and to coach fascinating brands. Brands that are economically successful and that evoke emotions in the minds of consumers – in other words, best brands. Innovative communication is the path to this goal. That means finding new ways to move the hearts of consumers: creatively, through media, technologically and by integrating all three.
Our vision is to provide the most modern and most efficient agency model for international communications. That means combining global thinking with local action.
In order to guarantee outstanding performance in the execution of our campaigns, we are represented with our own agencies and established partnerships in all significant economic areas in Europe, North America, South America, the Middle East and Asia.
Disciplines
360°-Campaigning
Adaption & Transcreation
Artificial Intelligence
B2B / B2C - Communication
Brand Building
Brand Design
Brand Identity
Brand Strategy
Branded Entertainment
Business Intelligence
CGI & Visual Effects
Content Marketing
Consumer Data
Consulting
Conversion Lab
Corporate Communications
Corporate Design & Packaging
Corporate Publishing
Corporate Reputation
Corporate Social Responsibility
Creative Asset Management
Data Science Solutions & Data Driven Marketing
Digital Campaigns
Digital Media
Digital Prototyping
E-Commerce
E-Dialogue & E-CRM & Newslettering
Employer Branding
Geo Media
CSR & Green Communication
Health & Life Marketing
Influencer Marketing
Internationalisation
Loyalty Programmes
Media Buying
Media Planning
Media Research
Mobile / Apps
Neuromarketing
Political Campaigning
(Post) Production
Programmatic Advertising
Public Relations
Research (Marketing, Media, Trends, Target groups)
Sales Marketing / POS / Shoppermarketing / Sales Promotion
Search (SEA & SEO) & Affiliate
Social Marketing & Engagement
Sponsoring & Cooperations
Targeting & Trading Desk
Technology Services
Tourismus-Marketing
UX Optimisation
Video production
Websites & Plattforms
Workflow & Automatisation
Top 5 clients
BMW GroupDeutsche Lufthansa
Metro
ABB
Vorwerk
WHY DOES BEING INDEPENDENT MATTER?
Florian Haller, CEO Serviceplan Group:
“Independence is a core value at Serviceplan and a vital part of the DNA of our agency group. Being independent gives us the freedom and flexibility to make the choices and decisions we believe in. As one of the biggest Independents in the world, we put our faith in the hands of individuals with a restless entrepreneurial spirit who are willing to take risks. This spirit has guided us through the past 50 years and will continue to lead us into the future.”