The Serviceplan Group is the largest independent and most diversified owner and partner-managed agency group. Our offices are located across the globe, offering specialized services to make international and national brands successful. Our unique concept “House of Communication” is an integrated agency model, combining all relevant disciplines under one roof - whether they are brand strategists, creative professionals, media or online specialists, designers, dialogue, content or CRM experts, business analysists, market researchers, PR consultants or sales specialists.
This precise interplay between the various specialist agencies in matters of creation, technology and media makes us the leading agency group for innovative communication.
What binds us all together is the passion to develop and to coach fascinating brands. Brands that are economically successful and that evoke emotions in the minds of consumers – in other words, best brands. Innovative communication is the path to this goal. That means finding new ways to move the hearts of consumers: creatively, through media, technologically and by integrating all three.
Our vision is to provide the most modern and most efficient agency model for international communications. That means combining global thinking with local action.
In order to guarantee outstanding performance in the execution of our campaigns, we are represented with our own agencies and established partnerships in all significant economic areas in Europe, North America, South America, the Middle East and Asia.
Adaption & Transcreation
B2B / B2C - Communication
CGI & Visual Effects
Corporate Design & Packaging
Corporate Social Responsibility
Creative Asset Management
Data Science Solutions & Data Driven Marketing
E-Dialogue & E-CRM & Newslettering
CSR & Green Communication
Health & Life Marketing
Mobile / Apps
Research (Marketing, Media, Trends, Target groups)
Sales Marketing / POS / Shoppermarketing / Sales Promotion
Search (SEA & SEO) & Affiliate
Social Marketing & Engagement
Sponsoring & Cooperations
Targeting & Trading Desk
Websites & Plattforms
Workflow & Automatisation
Top 5 clientsBMW Group
WHY DOES BEING INDEPENDENT MATTER?
Florian Haller, CEO Serviceplan Group:
“Independence is a core value at Serviceplan and a vital part of the DNA of our agency group. Being independent gives us the freedom and flexibility to make the choices and decisions we believe in. As one of the biggest Independents in the world, we put our faith in the hands of individuals with a restless entrepreneurial spirit who are willing to take risks. This spirit has guided us through the past 50 years and will continue to lead us into the future.”