Serviceplan

Portfolio

Profile

    • Founded 1970
    • Countries Austria
      Belgium
      China
      France
      Germany
      India
      Italy
      United Arab Emirates
      Netherlands
      Poland
      Russia
      South Korea
      Spain
      Switzerland
      Ukraine
      USA

      Established Partnerships:

      Argentina
      Brazil
      Colombia
      Chile
      Ecuador
      El Salvador
      Mexico
      North America
      Panama
      Peru
      UK.
    • Cities Amsterdam
      Beijing
      Berlin
      Bogota
      Bremen
      Brussels
      Buenos Aires
      Cologne
      Delhi
      Dubai
      Frankfurt
      Guayaquil
      Hamburg
      Kiev
      Lima
      London
      Lyon
      Madrid
      Mexico City
      Miami
      Milan
      Moscow
      Munich
      New York
      Panama City
      Paris
      Quito
      Rennes
      Santiago de Chile
      Sao Paulo
      Seoul
      Shanghai
      Timisoara
      Valencia
      Vienna
      Warsaw
      Zurich
    • Address Serviceplan Group
      Brienner Str. 45 a-d
      80333 Munich
      Germany
  • Principal(s) Florian Haller
    Dr. Peter Haller
    Alexander Schill
    Markus Noder
    Ronald Focken
    Fabian Prüschenk
  • Connect Website

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Serviceplan Group Showreel
Adidas_The Base
DOT_First Braille Smartwatch
Strellson_Make yourself unstoppable
Penny_The Path

About

The Serviceplan Group is the largest independent and most diversified owner and partner-managed agency group. Our offices are located across the globe, offering specialised services to make international and national brands successful. Our unique concept “House of Communication” is an integrated agency model, combining all relevant disciplines under one roof - whether they are brand strategists, creative professionals, media or online specialists, designers, dialogue, content or CRM experts, business analysists, market researchers, PR consultants or sales specialists.
This precise interplay between the various specialist agencies in matters of creation, technology and media makes us the leading agency group for innovative communication.

Philosophy

What binds us all together is the passion to develop and to coach fascinating brands. Brands that are economically successful and that evoke emotions in the minds of consumers – in other words, best brands. Innovative communication is the path to this goal. That means finding new ways to move the hearts of consumers: creatively, through media, technologically and by integrating all three.

Our vision is to provide the most modern and most efficient agency model for international communications. That means combining global thinking with local action.

In order to guarantee outstanding performance in the execution of our campaigns, we are represented with our own agencies in all significant economic areas in Europe, North America, the Middle East and Asia.

Disciplines

360° Campaigning
Adaption & Transcreation
B2B-Communication
Brand Design
Brand Identity
Brand Strategy
Branded Entertainment
Business Intelligence
Content Marketing
Conversion Lab
Corporate Design & Packaging
Corporate Reputation
CSR & Green
Digital Campaigns
Digital Media
E-Commerce
E-Dialogue & E-CRM
Employer Branding
Geo Media
Health & Life Marketing
Market Research
Media Buying
Media Planning
Media Research
Mobile
Neuromarketing
Political Campaigning
Production
Public Relations
Sales Marketing
Search & Affiliate
Social Marketing & Engagement
Sponsoring & Cooperations
Targeting & Trading Desk
UX Optimisation 
Websites & Platforms

Top 5 clients

1. BMW
2. Beck’s
3. Deutsche Telekom
4. Deutsche Lufthansa
5. Metro

Future

Florian Haller, CEO of the Serviceplan Group:
“With Serviceplan New York we will open our first location in the USA this year. This is one of the most significant steps we have taken towards increasing our international footprint. We are embracing the challenge and looking forward to accelerating to the next level in our journey to become the first global independent agency group with German roots.”

Awards

AME 2017: 1 Grand Trophy, 6 Gold, 4 Silver, 1 Bronze
ADC DE 2017: 1 Grand Prix, 3 Gold, 6 Silver, 13 Bronze
Cannes Lions 2017: 2 Silver, 2 Bronze
Clio 2017: 2 Gold, 6 Bronze
Clio Health 2017: 2 Bronze
D&AD 2017: 1 Grand Prix, 1 Gold, 1 Silver, 1 Bronze
D&AD Impact 2017: 2 gold, 4 Silver, 3 Bronze
Eurobest 2017: 2 Gold, 2 Silver, 7 Bronze
LIA 2017: 5 Bronze
New York Festivals 2017: 1 Gold, 3 Silver, 1 Bronze
One Show 2017: 3 Gold, 1 Silver, 1 Bronze
Webby Awards 2017: 2 Gold, 2 Bronze

1st place: BVDW Creative Ranking 2017
2nd place: Red Box Ranking 2017
2nd place: HORIZONT Creative Ranking 2017
1st place: W&V Efficiency Ranking 2017
1st place: Healthcare Marketing Ranking 2017

GUNN100 – The global index of creative excellence in advertising:
2018 top campaigns – DOT. The first Braille Smartwatch for Dot Incorporation and The Virtual Crash Billboard for DRIEA
2018 top agencies – Serviceplan Munich ranked #25 and Serviceplan Seoul ranked #47