The Serviceplan Group is the largest independent and most diversified owner and partner-managed agency group. Our offices are located across the globe, offering specialised services to make international and national brands successful. Our unique concept “House of Communication” is an integrated agency model, combining all relevant disciplines under one roof - whether they are brand strategists, creative professionals, media or online specialists, designers, dialogue, content or CRM experts, business analysists, market researchers, PR consultants or sales specialists.
This precise interplay between the various specialist agencies in matters of creation, technology and media makes us the leading agency group for innovative communication.
What binds us all together is the passion to develop and to coach fascinating brands. Brands that are economically successful and that evoke emotions in the minds of consumers – in other words, best brands. Innovative communication is the path to this goal. That means finding new ways to move the hearts of consumers: creatively, through media, technologically and by integrating all three.
Our vision is to provide the most modern and most efficient agency model for international communications. That means combining global thinking with local action.
In order to guarantee outstanding performance in the execution of our campaigns, we are represented with our own agencies in all significant economic areas in Europe, North America, the Middle East and Asia.
Adaption & Transcreation
Corporate Design & Packaging
CSR & Green
E-Dialogue & E-CRM
Health & Life Marketing
Search & Affiliate
Social Marketing & Engagement
Sponsoring & Cooperations
Targeting & Trading Desk
Websites & Platforms
Top 5 clients1. BMW
3. Deutsche Telekom
4. Deutsche Lufthansa
Florian Haller, CEO of the Serviceplan Group:
“With Serviceplan New York we will open our first location in the USA this year. This is one of the most significant steps we have taken towards increasing our international footprint. We are embracing the challenge and looking forward to accelerating to the next level in our journey to become the first global independent agency group with German roots.”
AME 2017: 1 Grand Trophy, 6 Gold, 4 Silver, 1 Bronze
ADC DE 2017: 1 Grand Prix, 3 Gold, 6 Silver, 13 Bronze
Cannes Lions 2017: 2 Silver, 2 Bronze
Clio 2017: 2 Gold, 6 Bronze
Clio Health 2017: 2 Bronze
D&AD 2017: 1 Grand Prix, 1 Gold, 1 Silver, 1 Bronze
D&AD Impact 2017: 2 gold, 4 Silver, 3 Bronze
Eurobest 2017: 2 Gold, 2 Silver, 7 Bronze
LIA 2017: 5 Bronze
New York Festivals 2017: 1 Gold, 3 Silver, 1 Bronze
One Show 2017: 3 Gold, 1 Silver, 1 Bronze
Webby Awards 2017: 2 Gold, 2 Bronze
1st place: BVDW Creative Ranking 2017
2nd place: Red Box Ranking 2017
2nd place: HORIZONT Creative Ranking 2017
1st place: W&V Efficiency Ranking 2017
1st place: Healthcare Marketing Ranking 2017
GUNN100 – The global index of creative excellence in advertising:
2018 top campaigns – DOT. The first Braille Smartwatch for Dot Incorporation and The Virtual Crash Billboard for DRIEA
2018 top agencies – Serviceplan Munich ranked #25 and Serviceplan Seoul ranked #47