Medulla

Portfolio

Profile

    • Founded 2008
    • Countries India
    • Cities Mumbai
    • Address Unit 602, Opulence, 6th Cross Road,
      TPS III, Santacruz (E),
      Mumbai – 400 055
  • Principal(s) Praful Akali
    Amit Akali
  • Connect Website
IAPC - Last Words
IAPC - Last Laugh
Muscleblaze - TVC
Zentel- Slum (Housing colony) for Worms
Concerta- ADHD Symptom Stamps
LWDI - The Fake Patient Project
Regain - Hairvertising

About

Medulla is among the most awarded healthcare specialist agencies across the world in the last three years and probably even the most awarded independent specialist agency in any category. It’s the only agency to be in the top three Healthcare Agency of the Year rankings at Lions Health in each of the three years that the festival has announced this tally, including being announced as the Healthcare Agency of the Year in 2016. This is, of course, in addition to winning across most key healthcare and mainline advertising awards.

The ten-year old agency provides end-to- end healthcare advertising services to pharma, consumer healthcare and medical device brands in US, Europe and other markets out of the singular office in Mumbai.

Philosophy

The agency tagline and philosophy is four short words: Inhale science, exhale creativity. What this means is that the Creative, Planning and Medical teams work hand in hand right from briefing and brand strategy to final creative execution.

Together, these teams ensure that our work is creative and effective. In fact, in 2016-17, one of Medulla’s campaigns was covered in the Gunn Report as one of only 15 campaigns across the world that won a creative Gold at Cannes Lions and a marketing effectiveness Gold at the Effies, probably the only healthcare agency ever to achieve this feat. To top it, another campaign has won a Grand Prix at Clio and a Gold at the Effies in 2017-18.

Disciplines

Creative, Planning/ Strategy and Medical, Marketing Consultancy, Medical Content Development, Digital Marketing Services

Top 5 clients

1. Mylan
2. GSK
3. Johnson & Johnson
4. Novartis
5. Signutra

Future

Internally, don’t need to change anything. Medulla is a well-established 60-member team, making it one of the largest independent specialist agencies in the world. From a credentials perspective, Medulla is already one of the most awarded specialist agencies in the world. From a services perspective, Medulla provides all advertising related services to pharma, consumer healthcare and medical device clients.

However, the roster of US-based pharmaceutical and healthcare clients is expected to grow exponentially, possibly necessitating the opening of an office in the US.

Awards

Medulla has been probably the most awarded independent healthcare agency since the last 3 years. Some highlights:

India Effies 2018:

Gold, EFFIE for Good: Campaign Last Laugh

Cannes Lions Health 2017:

Runner-up, Healthcare Agency of the Year
Silver lion, Pharma Lions Branded Content & Entertainment: Live Experience: Campaign Last Laugh
Silver lion, Pharma Lions Integrated Campaign: Campaign Last Laugh

APAC Effies 2017:

Bronze, Small Budget-Services : Campaign last laugh

Clios Health 2017:

Grand, Integrated Campaign (Pharmaceutical): Campaign Last Laugh

LIA 2017:

Bronze, Social Responsibility and awareness: Campaign Last Laugh

Global Awards 2017:

Global award, education and awareness (INTEGRATED CAMPAIGN): Campaign Last Words
Global award, Art Direction: Campaign Slums (Housing colony) for worms

Spikes Asia 2017:

Spikes bronze, Pharma: Communications to Non-healthcare Professionals: Campaign Last Laugh

Kyoorius 2017:

Blue Elephant, Advertising/Creativity for Good / Advertising & Marketing Communications – Not for Profit: Campaign Last Words
Blue elephant, Digital/Digital Marketing / Digital Branded Film Content & Entertainment: Campaign Last Words