King James Group



    • Founded 1998
    • Countries South Africa
    • Cities Cape Town
    • Address 22 Lawley Road,
      Woodstock, Cape Town,
      7925, SOUTH AFRICA
  • Principal(s) James Barty
    Alistair King
  • Connect Website


Maynards _ Juicy Kaboom
Sanlam _ 2 Minute Showers
Sanlam _ Ukshona Kwelanga
Santam _ What Could Go Wrong


We are an owner-led, creatively driven, strategically focused, technology empowered, diversely skilled, medium neutral, and African born creative agency. Founded in 1998, the agency turned 20 years old and remains independent to this day. This independence has enabled us to grow and develop an extraordinarily unique way of working. Most ad agencies talk integration. Few however genuinely do it, and have the case studies to prove it. We are a true integrated agency, with no replicated resources and no power struggle over budgets. We direct our clients’ spend to where it will work the hardest. We believe this is how communication should be managed – not in silos, but in a collective who collaborate effectively on common ideas and with no selfish motives.


We believe in the power of the creative idea to build great brands and deliver business success for our clients. We strive to create punch. Work that stands out, that can’t be ignored, that’s never insipid, always surprising and unexpected, occasionally even jarring - work that sits outside of the category’s comfort zone, not strategically sound wallpaper.


A fully integrated communications and technology offering including brand strategy, through-the- line communications; digital products and platforms; PR, digital media and data analytics; live events and activations; and decoupled retail production.

Top 5 clients

1. Pick n Pay
2. The Sanlam Group
3. Netflix
4. AB InBev
5. Tyme Digital by Commonwealth Bank SA


In order to adapt to the recent acquisition of many new economy brands into our stable, we’re having to find new and innovative ways to become even nimbler and more agile. It’s changing the way we work, the way we think and the way we structure in a process of continuous improvement. For an independent used to not being conventional and to always doing more than is necessary, the challenge is a perfect cultural fit.