FOUR

Portfolio

Profile

    • Founded 2001
    • Countries UK
      UAE
    • Cities London
      Cardiff
      Dubai
      Abu Dhabi
    • Address 20 St Thomas Street,
      London,
      SE1 9BF

  • Principal(s) Nan Williams
    Ray Eglington
    Andrew Jack
    Einir Williams
  • Connect Website

    Twitter

Four - Recent Work

About

One of the most successful start-up integrated agencies of the last 20 years, Four is now some 350 people strong in the UK and the Gulf. We offer a truly integrated approach with services spanning advertising, digital, social, media planning & buying, marketing, PR, public affairs, events, insights & planning and sponsorship. We have particular strength in some key sectors including property, health, travel, financial services, retail, culture and the public sector. We have an emphasis on data-driven communication and have our own proprietary digital & social insights methodology, Mapper360 TM. Headquartered in London Bridge, we also have two offices in Wales in Cardiff and Aberystwyth and two in the Gulf in Dubai and Abu Dhabi.

Philosophy

Today we operate in a truly integrated communications world. But to create campaigns that resonate, you also need real expertise and sector knowledge. Our philosophy at Four is about combining these into one exceptional offer. We call it the power of together. It is based on four pillars.
1. Expertise seamless integrated communications services and sector expertise brought together to create powerful campaigns.
2. Partnership - working together with our clients as true partners
3. Intelligence - work based on data-driven insights and planning, and
4. Community – our passionate and talented staff are at the heart of what we do.
Together these four pillars also spell out our EPIC company values.

Disciplines

Advertising, Design & branding, Digital, Social Media planning & buying, PR, Public affairs, Crisis management, Sponsorship,Events, Insights & planning

Top 5 clients

1. Etihad Airways
2.The Home Office
3. GSK
4. Infiniti
5. American Express

Future

We will continue to harness our power of together philosophy as we deliver more and more integrated campaigns for clients. Four will also continue to place more emphasis on data-driven insights and planning across all our work.

We are seeing growth in a number of our key sectors. This includes the resilient healthcare sector where we are one of the leading agencies across PR, media planning & buying, medical education and policy. In this area we are seeing our business become more international especially with a growing number of European-level programmes.

In the public sector we are building on our places on the Government Communications Service roster, the Welsh Government integrated roster and the GLA creative roster. We are delighted to have been awarded significant contracts in recent months including becoming the creative agency for The Department for Business, Energy & Industrial Strategy. There is a similar trend for Government work in the Gulf also.

We continue to innovate and over the coming months will be rolling out a number of new products and services. These include a new campaign planning framework, OPTImAL, a new evaluation framework, REWARD, and a new selection and measurement tool for influencer programmes.

We are continuing to attract bluechip international clients including Etihad Airways, Honeywell, Marriott International, American Express, Birmingham 2022 and Infiniti and this trend is set to continue.

Four has always been an acquisitive company having completed 11 agency acquisitions to date. The next 18 months will see further M&A activity to bolster key services and sectors such as insights and healthcare.