Aggrey & Clifford is an independent, East African, brand building network, headquartered in Dar es Salaam. We offer our clients a broad spectrum of marketing communications and trade marketing services. We actively work on 25 brands, covering nearly every sector of the economy, including telecoms, banking, beverage, government, NGO etc. Within our family of companies, we have 70 full time staff members, 250 strong mobile sales force and an additional network of 500 part-time brand promoters.
We believe East Africa has a unique business environment. Reaching the target audience with the right message or product, at the right time, requires a unique approach. The basis of any project, be it a campaign, product launch or media plan, is strong, authentic and relevant local insight. You need to have a deep understanding of the lay of the land. Combining this with global best practice in terms of strategy, creative development, and tracking tools has proved a winning recipe.
Research, Strategy, Media Planning & Buying, Public Relations, Digital, ATL, BTL, Events Planning, Activations
Top 5 clients1. Vodacom
3. Acacia Mining
4. National Bank of Commerce
In the coming 18 months at Aggrey & Clifford we will complete the merger of the disciplines of Client Service and Strategy. Our decision to do this is driven by our desire to make the client facing department stronger, more proactive, faster and more impacting and at the same time right sizing the team to meet the tighter operating environment. This department, incorporating Client Service and Strategic insight as the tools of trade, right from the Client Service Director down to the Account Executive will set the tone for effective brand building and ultimately set the direction for communication on behalf of our clients.