- Agency Profile -

Which Countries Are You Located In?

Austria, Belgium, China, France, Germany, India, Italy, the Middle East, the Netherlands, Poland, Russia, South Korea, Spain, Switzerland. Close partnerships in Argentina, Brazil, Colombia, Chile, Ecuador, El Salvador, Mexico, North America, Panama, Peru and UK.

Which Cities Do You Have Offices In?

Amsterdam, Beijing, Berlin, Bogota, Bremen, Brussels, Buenos Aires, Cologne, Delhi, Dubai, Frankfurt, Guayaquil, Hamburg, Hong Kong, Lima, London, Lyon, Madrid, Mexico City, Miami, Milan, Moscow, Munich, New York, Panama City, Paris, Quito, Rennes, Santiago de Chile, Sao Paulo, Seoul, Shanghai, Timişoara, Valencia, Vienna, Warsaw & Zurich.

Postal Address

Serviceplan Group
Brienner Str. 45 a-d
80333 Munich

Year Founded



Florian Haller, Group CEO
Ronald Focken, Group Managing Director
Dr Peter Haller, Group Managing Director
Fabian Prüschenk, Group Managing Director
Alexander Schill, Group Managing Director and Chief Creative Officer
Markus Noder, Managing Director International

Website Address

Social Media Information

About The Agency

The Serviceplan Group is the largest and most diversified owner-managed and partner-managed agency group in Europe. Ever since it was founded in 1970 as a straightforward advertising agency, Serviceplan has been combining all manner of communication disciplines under one roof: whether they are brand strategists, creative professionals, media or online specialists, designers and web designers, dialogue, content or CRM experts, market researchers, PR consultants or sales specialists – at Serviceplan, everybody acts in concert in the "House of Communication", the only fully integrated agency model in Germany.

By the mid-90s, Serviceplan had become the first communication agency to venture into the growing online market and had also adjusted to the requirements of the future in the area of media: today, the additional corporate brands within the Group – Plan.Net, Mediaplus, Facit and Solutions – also rank among the market leaders in their respective competitive environments.

This precise interplay between the various specialist agencies - more than 45 in all - in matters of creation, technology and media makes us the leading agency group for innovative communication. Numerous clients profit from this, such as About You, AOK, BMW, Beck’s, BSH Home Appliance, Continental, Consorsbank, Deichmann, Deutsche Bahn, Deutsche Telekom, Eurowings, LoveScout24, HiPP, Hornbach, IKEA, L'Oréal, Lufthansa, Media Markt, METRO Cash & Carry, MINI, Paulaner, Penny, Saturn, Sky, Unicef, World Vision or WMF.

Together, all Serviceplan companies currently have more than 3,400 employees whose work regularly wins awards at national and international creative competitions.

Agency Philosophy

What binds us all together is the passion to develop and to coach fascinating brands. Brands that are economically successful and that evoke emotions in the minds of consumers – in other words, best brands. Innovative communication is the path to this goal. That means finding new ways to move the hearts of consumers: creatively, through media, technologically and by integrating all three.

Our vision is to provide the most modern and most efficient agency model for international communications. That means combining global thinking with local action. We are standing up for this belief with our "House of Communication" agency model. These centres combine classic, media, online and research under a single roof. At every House of Communication, we can therefore develop globally integrated campaigns for our customers. However, an idea is only as good as its implementation in the respective market.

In order to guarantee outstanding performance in the execution of our campaigns, we are represented with our own agencies in all significant economic areas in Europe, North America, the Middle East and Asia. Our global network is called Serviceplan International.

Core Agency Skills

360° Campaigning
Adaption & Transcreation
Brand Design
Brand Identity
Brand Strategy
Branded Entertainment
Business Intelligence
Content Marketing
Conversion Lab
Corporate Design & Packaging
Corporate Reputation
CSR & Green
Digital Campaigns
Digital Media
E-Dialogue & E-CRM
Geo Media
Health & Life Marketing
Market Research
Media Buying
Media Planning
Media Research
Political Campaigning
Public Relations
Sales Marketing
Search & Affiliate
Social Marketing & Engagement
Sponsoring & Cooperations
Targeting & Trading Desk
UX Optimisation
Websites & Plattforms

Recent Awards

AME 2016: 4 Gold, 9 Silver, 2 Bronze
ADC 2016: 9 Silver, 13 Bronze
Cannes Lions 2016: 4 Gold, 2 Silver
Clio 2016: 2 Gold, 2 Bronze
Clio Health 2016: 2 Grand Prix, 2 Gold, 2 Bronze
D&AD 2016: 5 Bronze
Eurobest 2016: 2 Grand Prix, 5 Gold, 2 Silver, 5 Bronze
LIA 2016: 1 Grand Prix, 1 Gold, 2 Silver, 1 Bronze
New York Festivals 2016: 2 Gold, 6 Bronze
One Show 2016: 1 Silver, 7 Bronze
Red Dot Communication Award 2016: 1 Grand Prix, 4 Gold, 12 Silver

1st place: BVDW Creative Ranking 2016
1st place: HORIZONT Creative Ranking 2016
1st place: Healthcare Marketing Ranking 2016
1st place: Red Box Creative Ranking 2016
Clio Health 2016: Agency of the Year
Red Dot Communication Award 2016: Agency of the Year

Your Top 5 Clients

Deutsche Telekom
Deutsche Lufthansa

How Will Your Agency Make An Impact This Year

Florian Haller, CEO of the Serviceplan Group: “We believe that disruptive innovation in communication comes from a fusion of creativity, media and data as well as technology. This is what we try to bring to life in our 13 ‘Houses of Communication’ worldwide. And that’s why, we are always searching for like-minded entrepreneurial partners.”

The world’s Leading Independent Agencies 2017 was published by Campaign in April 2017. For your printed edition, please contact or click here