Duncan Channon

- Agency Profile -

Which Countries Are You Located In?


Which Cities Do You Have Offices In?

San Francisco

Postal Address

114 Sansome Street, 14th floor, San Francisco, CA 94104

Year Founded



Robert Duncan, Chairman, Founder
Parker Channon, CMO, Founder
Andy Berkenfield, CEO, Partner
Michael Lemme, CCO, Partner

Website Address

Social Media Information

About The Agency

A 2016 Advertising Age Small Agency of the Year, Duncan Channon works with ambitious organizations wanting more and better for their brand and business. Amid analytics-smoothed sameness, we help organizations unearth, unfurl and unleash truly distinct identities.

Together, we strip away calcified layers of past positionings and poses and gently crowbar the plaques of me-too mission statements.

We help new brands launch, but, more often, established brands relaunch. Sometimes it’s as agency of record. Sometimes it starts with a project. But, either way, it’s a job we take with utmost seriousness. (It may be the only job we take with seriousness, utmost or otherwise.)

Done right, your brand will stand apart from the competition, recognize quantifiable enterprise value and grasp that holiest of grails: a unique spot in your targets’ gray matter.

Agency Philosophy

Close, animated, friendly and fun collaboration is central to our culture and key to how we do our best work. It started as simply the way we did business, but became a fully articulated philosophy that we named “guanxi,” adapted from the Chinese after a long-ago, late-night epiphany by the Huangpu River.

It’s rooted in our belief that deep, trusting relationships and mutual understanding, among clients and staff, lead to deeper, more insightful, more effective work and not to mention better, more fruitful relationships with customers. And in an era when brands are looking for more for long-term loyalty and lifetime customer value, than a one-time sale, guanxi has achieved special resonance. Today it’s inculcated into new hires and celebrated in our culture, and if you’d like to know more, we’d love to sit down at the Tip, our private penthouse speakeasy, and share the whole sordid story. And maybe build a little guanxi.

Core Agency Skills

Brand and communications strategy
Brand identity systems
Design · UX design
Media planning and buying

Recent Awards

Ad Age Small Agencies of the Year, 2016

SfBIG Star Awards, 2016, Campaign of the Year
California Department of Public Health

Effie North America Awards, 2016, silver
California Department of Public Health

Summit Awards, EMA, 2016, Social media campaign, winner
Pop Secret

Graphis, Logo Design, 2016, winner

Graphis, TV, 2016, winner
Kona Brewing

Mediapost Awards, 2016, Media Plan of the Year, finalist

Pixel Awards, 2016, winner
California Department of Public Health

Mercury Radio Awards, 2016, finalist
Redhook Brewery

REBRAND 100 Global Awards, 2016

Your Top 5 Clients

California Tobacco Control Program
John Muir Health
Craft Brew Alliance (Kona Brewing and Redhook Brewery)
Lake Tahoe Visitors Authority

How Will Your Agency Make An Impact This Year

Duncan Channon just launched a practice to identify and amplify brands’ positive impact on the world. Ranging from program development to packaging, social media to traditional advertising, we tailor our output to each client, ensuring that they stay relevant to an American culture increasingly invested in social change.

It’s now widely understood that Millennials, the country’s highest consumer spenders, want brands to support their causes. In fact, 88% expect their favourite brands to effect positive, measurable progress. Brands who are outspoken stewards of a better world engender allegiance in huge numbers. Conversely, when brands fail to meet this need, Millennials are all too willing to stage boycotts that are both very strong, and very sharable.

From the brand’s perspective, this has not gone unnoticed. Brands recognise the importance of showing up as good citizens. How? It’s different for everyone. What we now offer are strategic directions and creative executions that give brands the purpose they need to compete.

The world’s Leading Independent Agencies 2017 was published by Campaign in April 2017. For your printed edition, please contact or click here