- Agency Profile -
Aggrey & Clifford is an independent, East African, brand building network, headquartered in Dar es Salaam. We offer our clients a broad spectrum of marketing communications and trade marketing services. We actively work on 25 brands, covering nearly every sector of the economy, including telecoms, banking, beverage, government, NGO etc. We have 70 full time staff members, 100 mobile sales force and an additional network of ±500 part-time brand promotors.
We believe East Africa has a unique business environment. Reaching the target audience with the right message or product, at the right time, requires a unique approach. The basis of any project, be it a campaign, product launch or media plan, is strong, authentic and relevant local insight. You need to have a deep understanding of the lay of the land. Combining this with global best practice in terms of strategy, creative development, and tracking tools has proved a winning recipe.
Media Planning & Buying
Tanzania Leadership Awards; Marketing campaign of the year 2015 – Vodacom Tanzania
Japanese Tobacco International
When building brands, we believe it is better to do ordinary things consistently, than gimmicky things sporadically. On the other hand, we pride ourselves on being innovators in absolutely everything we do. We have partnered our clients so far beyond just advertising, in product design, route-to-market strategy, sub brand creation, etc. that it has become part of our DNA. It’s something we encourage and reward in all our employees. So, if the cleaner in the agency develops a better, smarter, more efficient way to sweep the floor, she will win employee of the month.
So, how will we make an impact this year? In two ways; consistency and innovation.