- Agency Profile -
Advance is one of Denmark’s largest independent creative agencies. At our core, we exist to solve business problems creatively, and our team is made up of more than 80 dedicated specialists.
We began life as an advertising agency more than 40 years ago and we’ve been redefining ourselves ever since. Our constants are curiosity and realism – two values that enable us to help our clients forge new paths while still taking care of their day-to-day reality. Like any creative agency, we live and die by the strength of our ideas. But where we’re different is that much of our best work happens before the communication brief, helping our clients find original ways to solve their business challenges and creating new products or services that provide lasting competitive advantage.
Working this way doesn’t happen overnight – we have to earn our clients’ trust, and to do that we have to prove our worth right from the start of a working relationship. But when it does happen, the results tend to be impressive.
When all is said and done, at Advance, we know putting more care into the way we work and what we deliver enables us to create that moment our clients are looking for… when a consumer stands captivated by a brand, absorbed in its intrinsic, resonating value… value that goes beyond transaction, reaching deeper, toward a more relevant emotional connection… where the consumer begins to care more for the brand.
That is what branding means to our clients and that is what branding means to us.
Care More. Nothing Less.
Branding / Identity
Insights / Strategy
Direct / CRM
Johnson & Johnson
DOT (Danish Public Transport)
Late last year, we carried out a large-scale survey of Danish marketers working with international brands. The results painted a picture of marketers committed to excellence, but frustrated in their ability to deliver it. Furthermore, we identified how ensuring brand consistency across all markets, and in all channels, is a principal challenge in the face of accelerating change.
In our opinion, powerful communication alone is no guarantee of a brand’s success. Rather, we take a broader perspective, often helping clients define the essence of their brands and then working across their entire organisation to ensure coherence between what they promise and what they deliver. Thus, we make our impact by helping brands stay true in a world that never stands still.